Experiment Three: The Bridge

Week Three: Development of bridge, elevators and dining table 

Jonathan Ive's Bridge Space

Jonathan Ives space consist of a complex tunnel or angulation of rectangular shaped prisms with many channels and openings, starting from these very small light holes to very large view windows towards the middle of the bridge.  This represents his innovative and iconic status to change and develop apple over time.  This is represented through a tight entering into his office, however opening to a large and increasingly illuminated space into the distance. Overall the entire bridge is entwined in the landscape and heavily relate to its surroundings. The lift floats at the bottom of the bridge with little idea of which office is the lift to the naked eye.

This will symbolise Jonathan’s influence to revolutionise apple leaving consumer baffled of what’s next with this multi-million dollar corporation. The bridge originally influence by a hand drawing of mine shows the obsessive presence of Ive in the valley, from the surreal juxtaposition of the way the structure is held up with four small cables it definitely demonstrates his unique rise to power and perfection with apple. How can someone that started from nothing be held up by millions of consumers that never knew he existed ? , this is what is represented through his office space and elevator.    

    

The Meeting Space 

The Meeting Space for Jonathan and Oprah is located in a central part of the valley floor. Easily assessable after arriving on their elevators they both can find this shaded area to talk and converse business ideas to each other. The dining table is projected out of the terrain and is uniquely shaped to represent power as originating from nothing. Power can come from, attracting popularity, winning countless awards and achievements and most of all surpassing others and your own absolute limit. Both Jonathan and Oprah have reached their absolute limit, this is symbolised by the shape engraved in the table growing larger and expanding towards the end.

Oprah Winfrey's Bridge and the Connection to Ive's 

Oprahs’ bridge structure revolves around the central idea of a structure that hugs the landscape and Ives space. Tentacle like structural vines will spring of in many directions like a cage that protects and casts shadows on the bridge. This is derived from here generous and loving personality supporting the world around her.  The bridge was originally influence by a range of hand drawings and developments. The bridge consists of two offices that are located beneath the bridge path. This is where Oprah will continue to work and operate her business. The elevator spurs off to the left as the structure, enticing the extravagant view and rough terrain of the hoover dam environment. 

Overall the bridge heavily supports Oprah’s open-handed rise to power and stardom. As the bridge flows into her office spaces, and at the same time seamlessly spanning over the valley.  This symbolises her generosity to bring together and hold thousands of Americans and people around the world together. The bridge also generates a sense of weightlessness as the office spaces float beneath the bridge. This represents the weight she’s has taken off many people shoulders giving them a better quality of life, or allowing them to overcome things they never have.